“Chipotle has been called irresponsible, anti-science, irrational, and much more by the Washington Post, Time Magazine, the Chicago Tribune, the LA Times, and many others. A business deciding to give consumers what they want was surely never so contentious.” (nonGMO food)
Could This Mean There IS Hope for the US Food Supply?
I was more than pleased to wake up to this article, meaning, to me, hope for the U.S. food supply. This is the second positive post that I’ve been able to make about the food supply, recently, so I am more hopeful about the food supply, than I have been. Still, there is a long way to go. This article continues along the line of what Robyn O’Brien, a financial & food analyst, had to say at the Food Revolution Summit. See my post about that interview: Food Awakening
O’Brien said, “That old operating system where we literally swapped all of the real stuff & put in all the artificial stuff isn’t working anymore.” .Basically, the demands of the consumers are changing & people do NOT want GMOs: The marketplace has begun to demand changes, and will ultimately control who thrives & who loses. As those businesses who have stepped up to the challenge, she names Krogers as having done the most, & then Chipotle, which now offers hormone & additive foods, items for allergy families, vegetarians.
Companies that do not step up to the challenge of the 21st century consumer will continue to spiral downward, signs of which are becoming obvious.
Are Monsanto’s Worst Fears Coming True? in Counterpunch
“The decision of the Chipotle restaurant chain to make its product lines GMO-free is not most people’s idea of a world-historic event. ..A clear sign that the move is significant, however, is that Chipotle’s decision was met with tidal-wave of establishment media abuse……………………. The media lynching of Chipotle has an explanation that is important to the future of GMOs.” The cause of it is that there has long been an incipient crack in the solid public front that the food industry has presented on the GMO issue. The crack originates from the fact that while agribusiness sees GMOs as central to their business future, the brand-oriented and customer-sensitive ends of the food supply chain do not….…. over the last five years, as the reputation of GMOs has come under increasing pressure in the US, the cost to food brands of ignoring the growing consumer demand for GMO-free products has increased. ….. the sellers of top brands have little incentive to take the flack for selling GMOs.
From this perspective, the significance of the Chipotle move becomes clear. If Chipotle can gain market share and prestige, or charge higher prices, from selling non-GMO products and give (especially young) consumers what they want, it puts traditional vendors of fast and processed food products in an invidious position.
…a race to match Chipotle and get GMOs out of their product lines, is a strong possibility. That may not be so easy, in the short term, but for agribusiness titans who have backed GMOs, like Monsanto, Dupont, Bayer and Syngenta; a race to be GMO-free is the ultimate nightmare scenario.“
Monsanto & others Continue to Fight Against Labeling
It is now even more obvious why Monsanto does not want labeling of GMOs. Food manufacturers will eventually have to eliminate GMO ingredients, in order to stay in business. What will Monsanto do with it’s poisons then? Most likely they will try to continue to use their products as animal feed, which will continue to sicken & cause animal suffering, as well as cause health problems for those who eat meat & dairy. Also, they will try to sell more in other countries, although many have kept or ruled them out, well before the U.S.